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Technology vs. Horse – The Box Just Imploded

"credit" Jessi SmithHOPKINS COUNTY, KY (8/6/13) – I’ve known Rafe Heltsley, lead guitarist for Technology vs. Horse, since I was 14-years-old. We went to Hopkins County Central High School together. Rafe has always been an insanely talented musician with great musical taste, so, while planning the first year of the Mad Flavor Arts & Music Festival, which went down this past June, Bowling Green-based band Technology vs. Horse was at the top of my list for consideration.

In total, the 2013 Mad Flavor Arts & Music Festival featured 23 different bands from across the great state of Kentucky. It had been a long, exciting day, and after wrapping up the Cinemadic Film Festival, which also took place during the Mad Flavor Fest, I proceeded to soak in all the music I could until we closed the event down. I made my way to the outdoor stage and was fortunate enough to catch Union, Kentucky’s Philosopher’s Stone before their set ended.

Once the music outside had stopped, I began heading towards the Midway building with my boyfriend, Luke Short, because we knew that Technology vs. Horse would be rockin’ out on the inside stage. As we approached the building, we were assaulted with an extraordinary mix of electronic beats and driving, yet funky, rock and roll music. A good friend, Matt Stewart, was standing outside the doors, grabbing a beer and quickly informed the both of us that he was hooked. “Oh my god! Technology vs. Horse is amazing! You guys have got to get in there and check them out. It’s insane!”

"credit" Jessi Smith
We hurriedly entered the building and that was it. I have no idea how much time passed while we were in there. I didn’t know, or care, if anything else was going on around me. All I knew was that this band was incredible, these musicians were exceptional, I couldn’t quit moving to their energetic music, and I couldn’t take my eyes off the stage. The music they were creating literally ran away with me. I was memorized. I had to do a story on these guys.

The end of their set at Mad Flavor Fest was met with uproarious applause and the room was filled with an electric atmosphere. Technology vs. Horse had created an energy that clung to the air long after the music had stopped.

How did these musical geniuses come together? How is their quest for world domination progressing? How did they come across the Mormon stationary that eventually became the cover of their latest album? And why does lead singer Mike Farmer hate the Eagles so much?

To find the answers to these questions and more, the Sugg Street Post made sure to catch their next gig at Tidball’s in Bowling Green. I had the pleasure of interviewing them outside the venue before their show. I don’t think I stopped laughing the entire time. The group is as witty as they are talented—onstage and off. The interview is as follows. Photos of their performance at Tidball’s that night are included as well.

"credit" Jessi Smith
Jessica Dockrey – Let’s get started. What is the name of everyone in the group and what do they contribute to Technology vs. Horse?


Mike Farmer – I’m Mike Farmer. I’m the singer. I’m the lyricist.

Jess – Are you the only one that writes the lyrics?

Mike – Yeah, pretty much—except for random D&D [Dungeons & Dragons] character sheets.

Jess – I’ve played my fair share of D&D.

Mike – That happened one time. I stole one D&D character sheet and turned it into a set of lyrics, and now, all of a sudden, I’m a plagiarist. [everyone laughs]

Rafe Heltsley – I’m Rafe Heltsley. I play guitar.

Jess – Who are the other members of the group?

Rafe – There is Matt Bitner, who is currently waiting to take a leak and then coming out here. Then there is Josh Hines, right there. [pointing as Josh walks past]

Jess – So Mark is the drummer and…

Rafe – No. Josh is the drummer and Matt is the bass player.

"credit" Jessi Smith
Jess – Oh, OK.

Rafe – Yeah. Mark is the invisible man.

Mike – Yeah.

Rafe – He’s our invisible stage dancer.

Jess – So, what’s the deal with that?

Rafe – He’s invisible.

Jess – He’s just invisible?

Mike – We made it up right now because you just came up with the name Mark. [everyone laughs] Also, there is a guy named David Prater who is in our band. He’s the keyboardist—the synth player.

Jess – How long have you guys been together?

Rafe – Since 2005, pretty much.

Mike – Josh joined the band in 2005. David joined the band in 2007.

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Jess – How did you guys meet each other?

Rafe – I knew him [Mike] from the Evansville music scene and stuff—shows in Henderson.

Mike – That was back in 1999 or 2000.

Rafe – And then Mike went off to L.A. and was on Beat the Geeks, was a roadie for Frank Black, and all this stuff.

Mike – I did a lot of stuff.

Rafe – Then he came back and we hung out.

Mike – Yeah. I was living in L.A. between 2001 and 2003. I came back in 2003 and I met Rafe and some of the freaks he was hanging out with, including Matt Bitner. I don’t think he was really hanging out with Matt, but he knew Matt a little bit. Everybody wanted to be in a band, but we didn’t know what kind of band we wanted to be in.

Rafe – We were just making weird records and our friend Chuck was like, “I’m throwing a concert.” We were like, “Well, I guess we can create a band version of this.” I randomly bumped into some dude named Jamie who was into The Residents and I was like, “That’s really strange. So, you’re going to be our drummer.” Then Jamie moved back to Louisville and we got Josh. He was in like three other bands or something. He was just filling in for us and then he decided on the radio that he was going to be our permanent drummer.

Mike – No. We announced it on the radio.

Rafe – Oh, yeah. We announced it. He wasn’t on the radio, because he never goes on the radio with us.

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Mike – Yeah. We were on the radio saying that our newest drummer was Josh Hines. He had never played drums in a band before. He’d played guitar, bass, and sang but…

Rafe – He played drums in Ninjavitis. [laughs]

Mike – He wasn’t really a drummer though. That wasn’t his main thing. The other guys he was in a band with at the time were on their way back from a gig, or something, and they heard us announce it on the radio. [Josh walks up] Josh is here. He could probably tell you the story.

Josh Hines – What’s that?

Mike – When we announced that you had joined the band as our drummer on the radio while you were in the car with Commander.

Josh – Oh yeah!

Rafe – So, was it Ninjavitis you played drums with before?

Josh – Yeah. It was a punk band.

Jess – Such a great name. [laughs]

Josh – So the story with that? [everyone laughs]

Mike – Yeah. We were just talking about it and then you came out here.

"credit" Jessi Smith
Josh – Do you all know Billy Swayze? Well, Jeremy Pryor is the drummer for his band now, but he hated it when I was in other bands. I was in Chest Rockwell before Commander with him, so he couldn’t say anything about that. But we were riding home from Commander practice one night and Technology vs. Horse was on Revolution 91.7. I’d been playing with them and I was just going to hold off on saying anything to anybody. [everyone laughs] Well, they said something about it on the radio and Jeremy just looks over at me in the car and says, “Is that true?” [everyone laughs]

Jess – I’m sure that wasn’t uncomfortable or anything.

Josh – It was awesome! The best part was when I was at work a couple of days later. Rafe was in there and then Jeremy comes in and he goes up to Rafe and he’s just like, “You guys need to find another drummer.” So Rafe says, “Jeremy do you want to play drums?” [everyone laughs] Because Jeremy was the drummer for Commander. It was funny.

Mike – We didn’t know a lot of drummers and that’s why we asked Josh.

Josh – I wasn’t really a drummer at the time.

Mike – See, I told you!

Rafe – He was a drummer in Ninjavitis.

Josh – Well, that doesn’t count. It was a punk band.

Rafe – But you’d physically played drums before.

Josh – You physically played drums before.

Rafe – Not before Technology vs. Horse.

Mike – We weren’t really a punk band.

Rafe – I only played drums because Fatbreed’s drum kit was in our house.

Josh – Well, there you go.

"credit" Jessi Smith
Jess – Individually, what are your musical influences? Rafe, I know you like Devo. You’ve always liked Devo.

Rafe – I like a bunch of random stuff. I like Pixies, The Beatles, Nirvana, Devo, Melvins, and The Beach Boys—pretty much everything. I don’t mean everything like, “Oh, I like what’s on the radio.” You know, everything that isn’t awful. [laughs] Everybody in the band has like a Venn diagram of music. There is a little tiny area in the middle where it’s like, Red Hot Chili Peppers…

Mike – I don’t like the Red Hot Chili Peppers! [everyone laughs] Don’t put me in that one.

Josh – Yeah. I don’t like them as much as I used to.

Rafe – Josh doesn’t like bands after they release an album he doesn’t like.

Josh – Yeah.

Rafe – He’s like Muse, Muse, Muse! Oh… Muse.

Josh – Their stuff sucks now.

Rafe – Their old stuff sucks because their new album sucks. [laughs]

Jess – What other groups have influenced your playing style?

Josh – I don’t know. Probably, drumming-wise, I would say bands like Sigur Ros or Mogwai. Their drummers don’t do a lot of fills. They just do beats. I’m not really good with fills. I never learned how to do that stuff. I was never in marching band or anything like that.

Joseph Gregory (drummer of Thee Japanese Schoolgirls) – Hey, Josh. Did you bring your kit?

Josh – Yeah. Should I go ahead and set it up? I just got here like ten minutes ago.

Joseph – I wasn’t sure if you were looking to use mine or not. Mine’s going to fall apart on you. You have to hit it a very specific way. If you don’t, it just falls apart. [everyone laughs]

Josh – I understand.

Mike – [whispering] Can we use it? [everyone laughs] Let’s use it. Let’s kill it. Let’s break his drum set.

Rafe – That’s a nice metaphor for our band. You hit it the wrong way, it just falls apart. [laughs]

"credit" Jessi Smith
Jess – Mike, what have been your musical influences up to this point?

Mike – I don’t like any bands.

Jess – None?

Mike – No.

Jess – Do you like your own band?

Mike – I like my own band sometimes.

Jess – Well, that’s good.

Mike – Really, there are just too many to think of.

Jess – What inspires your creative side?

Rafe – Infinite Jest.

Mike – Infinite Jest, the writings of Charles Bukowski, and professional wrestling.

Rafe – Is Matt still taking a dump? [laughs] Is he dying?

Mike – I wouldn’t take a dump in that toilet unless I was like…

Josh – I have.

Mike – I have too, but I wouldn’t do it again. [Matt walks up]

Rafe – Why are you all wet, Matt? [laughs]

Matt – It was raining earlier, and when I left the apartment I got soaked.

Jess – So you didn’t fall in. That’s good.

Matt – No. I used the restroom and then I was just hanging out.

Mike – Was it a good dump?

Matt – Yeah, it was good. It was a number two. It wasn’t a dump.

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Jess – We were covering musical influences. What are yours Matt?

Matt – I don’t know.

Mike – King Crimson and Hella.

Matt – King Crimson and Hella. [everyone laughs]

Josh – He can talk for himself.

Matt – Whatever Rafe said.

Mike – Air Supply.

Matt – Yeah, Air Supply, Hall & Oates…

Rafe – Slayer…

Matt – I do like Slayer! [everyone laughs] That’s a good one. Yeah. Slayer.

Josh – Yeah, what was that all about last night?

Matt – I was drunk [everyone laughs] and I was just like, “Man, Slayer rules!” Then Tyler sent me a bunch of YouTube videos like Metal Storm/Face the Slayer.

"credit" Jessi Smith
Mike – For some reason, when we started the band, our first drummer Jamie kind of got us into Can. I think Matt and I especially were like, “Yeah! Can! Just Can!” It was this weird German group. It’s just bizarre.

Matt – Yeah. Can is fantastic.

Josh – When I first joined the band, I was like, “What would Jamie do on this song?” That’s how I wrote a majority of the drums for a while. So, there’s an influence for you.

Mike – Last time I saw Jamie, he was incredibly drunk on sake at one of our shows watching us play.

Matt – Yes. What was that? [everyone laughs]

Jess – Do you guys gig pretty regularly in the Bowling Green area then? Is this your home base?

Rafe – We try to. Sometimes we play every other weekend. Sometimes we play once every six months. It just depends.

Jess – And you guys played at the Starry Nights Festival this past year. Tell me about that.

Mike – That was great. We were the third band on the first night. It was awesome.

Josh – Yeah. It was awesome.

Rafe – It was insane.

Mike – It was a great experience. It was the biggest crowd we’ve ever played for.

Matt – It was bigger than the Lebowski Fest.

Mike – There were thousands of people at Starry Nights. That’s slightly bigger than the crowd we are going to be playing for tonight. [firework explodes nearby] And my punch line got stepped on by that firework.

Rafe – No, you just stepped backwards on a twig and it was super intense.

Mike – [growling] I step back on twigs.

Rafe – Thunder twig.

"credit" Jessi Smith
Jess – Have you guys been working on any new material lately?

Rafe – We’ve been writing some new music. Our most recent release, Sorry That I Knocked You Up, dropped this past December. It’s the album with the Mormons on it.

Jess – I loved the cover of that album! Whose idea was that?

Matt – The people that made that stationary. [everyone laughs]

Rafe – It was stationary we found at our keyboard player’s house. Apparently, his girlfriend’s mom owned a stationary store. They bought the entire store at an auction. They had all this stuff just thrown everywhere in their practice space. When we found the Mormon stationary, we just knew it had to be an album cover.

Jess – I didn’t even know they made Mormon stationary. Why wouldn’t they? [laughs]

Mike – Mormons need stationary, too.

Rafe – Did you see the inside photo where we were all dressed up as Mormons?

Jess – Yeah. I got a kick out of that. I like how you guys work some humor into your live performances, too. I think people really respond well to that. The last song that you all played at Mad Flavor Fest was hilarious. Mike kept screaming, “I’ve got something that I need to say! Guys! There is too much noise! I’ve got something to say!” Then you all left everybody hanging with it at the end.

Mike – Well, the problem was that the band was playing so loud that I couldn’t hear myself think. So I kept trying to tell them, “Guys! Guys! Take it down a little bit! I’ve got something I need to tell everybody!” I figured the audience wouldn’t be able to hear me over all the noise. They were playing too loud to hear me, so they just kept doing it. By the time they finally got done playing the song, I had forgotten what I was going to say.

Rafe – That’s assuming that, if we had heard you, we would have done anything about it. [laughs]

Matt – Yeah.

"credit" Jessi Smith
Jess – We came here tonight to find out what you had to say. [laughs]

Josh – I heard him. I just thought you guys were ignoring him. I was just going with that.

Jess – You guys were seriously a festival favorite, hands down. Everyone I talked to just loved seeing you guys live.

Mike – We should play more festivals.

Jess – What are your plans for the future, as far as the band goes? As a group, what are you all hoping to achieve? [everyone laughs]

Mike – Achieve? Like, goals?

Jess – Yeah. Are you making music to make yourselves happy or are you doing it to make other people happy?

Matt – I think we are mostly doing it to make ourselves happy.

Josh – We make music to make everybody else miserable. [laughs]

"credit" Jessi Smith
Mike – Our happiness is primary. This is for the people who like us and anybody else who agrees with us or likes us. It’s not like it’s a rally. [laughs] Who am I kidding?

Rafe – World domination, European tour with Cage the Elephant…

Mike – American tour with Sleeper Agent…

Rafe – Cover of Rolling Stone

Matt – Rolling Stone?

Rafe – No, the Rollin’ Stone. [laughs]

Matt – The Rollin’ Stone.

Jess – Do you guys cover anything or is everything you play original?

Mike – The Eagles, “Heartache Tonight.” [everyone laughs]

Matt – We play covers.

Rafe – Yeah, we play covers. Not that.

Mike – No. God, no.

Rafe – We have covered “Awesome God” by Rich Mullins. [laughs] Can we play that tonight?

Mike – [breaking into song] Our God is an awesome God! He reigns from heaven above!

Josh – We are a praise band.

Mike – We play the song. I don’t really know the words. All I know is the first line. Every time we sing it, I end up singing about betting on football.

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Jess – But you do really sing it?

Mike – Oh, I sing the hell out of it. I just don’t sing it properly.

Rafe – We cover "All by Myself" by Eric Carmen.

Mike – Poorly.

Matt – We cover “Tears in Heaven” by Eric Clapton.

Mike – Poorly.

Jess – And what exactly do you consider you genre of music?

Matt – It’s rock and roll.

Mike – Problematic.

Rafe – Maybe art rock, prog rock, or experimental rock.

"credit" Jessi Smith
Mike – Our main goal is to eventually write some songs that [Canadian singer-songwriter] Avril Lavigne would want to cover and then put on an album—shoot it all the way to the top of the charts.

Rafe – And [Creed lead vocalist] Scott Stapp might sing a duet on it—fingers crossed.

Mike – Yeah, but I’m kind of holding out for [Nickelback lead vocalist and guitarist] Chad Kroeger because he and Avril are married.

Rafe – They are basically the same dude.

Mike – Not really. Scott Stapp is kind of like “fake dad” buff.

Rafe – If they touched each other, they would explode from some sort of anti-matter explosion. How about [Pearl Jam lead vocalist and guitarist] Eddie Vedder? Did Eddie Vedder rip off anybody?

Mike – [singer-songwriter and composer] Ray Charles? [Mike busts out a Ray Charles impression]

Rafe – That’s not Ray Charles. [everyone laughs]

Mike – Fine. I don’t know how to do a Ray Charles impression.

Rafe – You sound nothing like [stand-up comedian and actor] Jamie Foxx. [laughs]

Mike – Alright. We’ve got Jamie Fox, Chad Kroeger, and Scott Stapp.

Josh – That would be a horrible band.

"credit" Jessi Smith
Jess – As far as obtaining your music and keeping up with the band, do you all have a website or a Facebook page?

Rafe – We have a BandCamp.com page.

Mike – Josh signed us up for the new MySpace.

Jess – The new MySpace? [everyone laughs]

Josh – A friend of mine was talking about how good and efficient it was now, and I hadn’t seen it. So, I logged in, and when you log in it just automatically signs you up. Then I got a message from the guys that was like, “Why would you do that!? I got an email saying that Technology vs. Horse was on the new MySpace! I was like, “Sorry.” It does look decent though. I will say that.

Jess – Why is music important to you guys? Why do you think it is important to the community as a whole?

Rafe – I like music and I don’t like a whole lot of other stuff. I would be really bored without music. All I would do is watch TV and sleep. I think music is important because it probably isn’t. [laughs] I mean, it gives people a creative outlet and there would probably be slightly less serial killers if there wasn’t music, but just slightly.

Matt – There would be slightly less serial killers?

Rafe – Slightly more, if there wasn’t music.

Matt – Charles Manson probably wouldn’t have been a serial killer if it hadn’t of been for music. He had “Helter Skelter.”

Rafe – But he never killed anybody.

Mike – No. You’re wrong. He wasn’t personally responsible for the Tate or LaBianca murders, but it’s not known whether he actually killed any other people.

Matt – Yeah. He could have just killed some hobo somewhere.

Rafe – But, he really did kill that original version of “Never Learn Not to Love.” [laughs]

Matt – He did kill that.

Mike – Why is music important to the community?

Jess – Yeah.

Mike – Because the community would be so bland without it. It would!

Rafe – They’d be like, “I’m going to go paint something.”

Josh – Yeah. “Look at my sculpture.”

Matt – “I’m going to read a book.”

Jess – Without music, would they be inspired to paint?

Rafe – “I’m going to put a wooden toilet in the middle of the street and pretend to take a dump on it while reading the alphabet backwards.”

"credit" Jessi Smith
Mike – Think about it. If there wasn’t any music going on tonight, you know what they’d be doing? They’d be in the bar drinking and in the jukebox they’d have, “Heartache tonight! Heartache tonight!” They’d just be playing Eagles songs all friggin’ night and I hate the Eagles!

Matt – Yeah. It’s really a shame, the Eagles.

Mike – I watched the history of the Eagles the other night and I hate the Eagles.

Jess – It made you hate the Eagles?

Mike – I’ve always hated the Eagles. Now, I really hate them.

Rafe – Apparently, a lot of them are flying into those windmills and dying. [laughs]

Mike – It’s too bad [Eagles members] Glenn Frey and Don Henley aren’t two of them. [everyone laughs]

You can find Technology vs. Horse on their Facebook page, ReverbNation, BandCamp.com, MySpace, or search for them on YouTube.

Sugg Street Post
Written by Jessica Dockrey
Photos by Jessi Smith

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Contributor Collage: Mad Flavor Fest in Retrospect, Part 3

"credit" Casey PiscitelliHOPKINS COUNTY, KY (6/25/13) – Scroll below to see a Contributor Collage, provided by Madisonville resident Casey Piscitelli, full of photos from the first year of the Mad Flavor Arts & Music Festival.

See previously posted photos by clicking the links below:
Community Collage: Mad Flavor Fest in Retrospect, Part 1
Community Collage: Mad Flavor Fest in Retrospect, Part 2

Thanks again to all of you who helped make the inaugural year such an overwhelming success!
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Written by Jessica Dockrey
Photos by Casey Piscitelli

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Community Collage: Mad Flavor Fest in Retrospect, Part 2

"credit" Jessi SmithHOPKINS COUNTY, KY (6/25/13) – Scroll below to see another Community Collage full of photos from the first year of the Mad Flavor Arts & Music Festival.

If you haven't already seen the first Community Collage from the fest, click this link.

Included, are a few shots of the Sugg Street Post promoting the Mad Flavor Fest at the first Friday Night Live of the summer.

Thanks again to all of you who helped make the inaugural year such an overwhelming success!

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Written by Jessica Dockrey
Photos by Jessi Smith

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Community Collage: Mad Flavor Fest in Retrospect, Part 1

"credit" Jessi SmithHOPKINS COUNTY, KY (6/21/13) – We wanted art and we wanted music. We wanted kids running around barefoot in the grass, filling the air with laughter. We wanted to bring the community together like a family, everyone joining collectively in their appreciation for the wide-range of local talent we had amassed in one place. We wanted to create electric synergy. Guess what? We pulled it off.

An idea that started with one man grew into a collaborative art/music piece that was woven together by over 250 people from the community and surrounding areas. It took a village to make it happen—that, hard work, and a lot of dedication.

Upwards of approximately 70 individual musicians, 12 independently made films by separate groups of filmmakers, over 20 local artists and crafts makers, multiple local food vendors, the Madisonville Fire Department, the Hopkins County Humane Society, the Ballard Convention Center crew, a group of over 20 local Red Cross volunteers, sound and light technicians, a group of kid-friendly entertainers, and a large crew of local Mad Flavor Fest volunteers—thus was the rallied team. We were an organized family of like-minded folks with a common goal: sharing art, love, and music in the hopes that money could be made for the Mid-West Kentucky Chapter of the American Red Cross.

"credit" Jessi SmithBut why the Red Cross?

The Red Cross seeks to prevent and relieve suffering both here at home and around the world. Yet, the American Red Cross relies solely on the generosity of the people. So, we decided to bring the people.

Only a few stood at the core of festival planning, but excitement is addictive and dreams are inspiring. The spark was thrown and a fire ensued. At the end of the day, with exhaustion taking hold, we were all filled with a sense of triumph. Over a year worth of planning had come to a head and we were left to put the final pieces back in their places. It was time to clean up and roll out of the Ballard Convention Center grounds. And, at the festival’s conclusion, once the music had stopped, only a few stood barefoot in the grass to reflect on the adventure.

In total, $7,325.31 was raised for the Mid-West Kentucky Chapter of the American Red Cross.

Good job. Well done. Tearing down the outdoor stage while tossing around a few jokes—laughter.

With festival planning already in the works for 2014, I leave you with a community collage of photos taken by Sugg Street photographer Jessi Smith. Keep an eye out for more photos that will be posted soon.

Thanks to the community for their overwhelming support and thanks to those who helped make the festival possible. At the end of the day, it takes more than just a few men and women to make things happen. It takes a mass of people to create change. It takes a group of dreamers to usher in a new way of thinking. It takes a loving family to make it work. And I consider all those who participated—from the big jobs to the small—my brothers and sisters in this strange and confusing world we share together.

See you next year!

"credit" Jessi Smith

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Written by Jessica Dockrey
Photos by Jessi Smith

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Local Tattoo Artist Reflects on Red Cross Rescue at Festival

"credit" Jeff HarpHOPKINS COUNTY, KY (6/7/13) - The following article is an editorial-style piece written and submitted to the Sugg Street Post by Elite Tattoo Lounge owner and tattoo artist, Aaron "Chappy" Chapman.

In honor of the Mad Flavor Fest and their decision to donate all the proceeds from the event to the Mid-West Kentucky Chapter of the American Red Cross, I decided that I would write a few words about one of my own life experiences involving both a festival and the American Red Cross.

Coincidentally, both Jessica Dockrey (co-owner of the Sugg Street Post and one of the organizers of the Mad Flavor Fest) and I were involved in a natural disaster at a local Kentucky arts and music festival. It was a natural disaster of such epic proportions that it garnered the attention of the American Red Cross. Myself, as well as my wife, infant son, sister-in-law, and several friends had to be rescued from this natural disaster by the American Red Cross.

My story starts on September 22nd, 2006 at the annual Terrapin Hill Harvest Festival, a three-day music and arts festival held in Harrodsburg, Kentucky. My wife and I had been to the festival the previous year and had a lot of fun, so we decided to go the following year and to bring some friends this time around. As was customary at this event, being that it was a several day affair, we pitched our tent in the camping area on the festival grounds so that we could stay the whole three days of the festival. Unfortunately, we pitched our tent in a flood plain, and that day, when the rains came, the lowest portion of the campground began to flood. We managed to get our car and tent up to the top of a hill before our stuff was completely under water.

The day after the rain stopped, we put all of our wet gear out in the sun to dry and we prepared ourselves for a fun night at the festival. We figured the worst was behind us and could not conceive of another storm coming through to ruin yet another night of festivities. Oh, how we were mistaken! That night began with thunder and lightning storms the likes of which I have never seen. We watched in awe as lightning clawed across the night sky and attempted to take shelter in our flimsy tent. We quickly realized our misjudgment of nature’s fury as high winds began battering our tent from all directions. We quickly decided to take shelter in our car as the tent began smacking us in the head as we tried desperately to protect our infant child. We became instantly drenched as we ran to the car carrying our child, who we incidentally managed to keep completely dry! Once safe inside, we watched in shock as tents flew by like tumbleweeds. People everywhere ran for shelter as their tents were ripped to shreds by the terrible winds. Having survived through the Hopkins County tornado a year earlier, I could only wonder whether or not a tornado was on its way toward us. After hours of watching the storm from the car, we all eventually drifted off to sleep.

We awoke to the surprise of our lives when we realized that the hill that we had managed to park our car on was no longer a hill. The hill had become an island and we were all stranded on it! In all directions, the hill was surrounded by roughly 6-8 feet of water. I surveyed the area to see that whole busses, RVs, and cars were completely submerged under the flood waters. All of the Port-O-Potties were floating around, along with other debris, and I saw people attempting to float across to a nearby hill on a large chunk of the debris. A friend of mine and I walked around in the knee-high muck, trying desperately to find a way out so that I could get my family to safety. Walking around was almost surreal as I saw hippies playing in the mud, oblivious to the predicament that we were all in. To me, it was much more serious as I had a small child to think about.

Thankfully, it did not take long for the Red Cross to get there, which was a relief to my wife and I. They came in several boats to help transport people out of the flood zone. Being that my wife and I had a baby with us, we were among the first people to get boated out. After getting past the front gate, we had to wait for a bus to come and pick us up so that we could be transported to the Red Cross shelter. Once we arrived, we were greeted with a hot meal and were allowed to make phone calls so that we could arrange for someone to come and pick us up. We had to leave our car behind on the island.

A few days later, I got a ride back to the festival grounds so that I could retrieve my car. The waters had finally receded and the amount of devastation was almost unimaginable. What was once a beautiful park with pretty patches of trees had become a giant mud pit with cars partially buried here and there in the mud. Bulldozers were there helping to dig peoples' cars , RVs, and busses out of the muck. And, if need be, the bulldozers were pulling them to the road so that they could be towed home. I was lucky and was able to get my car out unassisted. Others were not so lucky, and many lost a lot of property to the flood. But one thing is for sure, things would have been a whole lot worse if it were not for the American Red Cross. My family and I would have been stranded on that island for days if it were not for them saving us from that situation.

Since I am a part of the Mad Flavor Fest, I wanted to share this account of what happened at Terrapin Hill, and how my family and I were rescued from a flood. I implore everyone who supports our community to come and support the American Red Cross at this event, because someday your safety or the safety of your family could depend on it!

The Elite Tattoo Lounge will be running a mobile tattooing station at the Mad Flavor Arts & Music Festival on June 15th.  

Tickets for the festival can be purchased on the Mad Flavor Arts & Music Festival website.

To learn more about the festival click the articles below:

Ready for Mad Flavor to Hit Madisonville?

MAD Flavor Fest - Through the Eyes of the Artists

Sugg Street Post
Written by Chappy
Photo by Jeff Harp

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  • Published in Music

MAD Flavor Fest - Through the Eyes of the Artists

MADISONVILLE, KY (5/28/13)—Madisonville’s first premier music, arts, and film festival, the Mad Flavor Fest, is coming up on Saturday, June 15th, 2013 at the Ballard Convention Center—and it’s no surprise that the inaugural event is garnering attention from communities across the tri-state region and beyond. With an ever-growing lineup of entertainment that currently includes performances by 13 local and out-of-state bands, over 15 art-based vendor booths, 11 US and internationally-produced independent films, a variety of family-friendly activities, food, refreshments such as beer and wine, and more, the festival is poised to be one of the tri-state area’s most entertaining summer events.

But what originally prompted a festival of this scale?

In the late spring of 2012, a powerful concept materialized before former Madisonville resident and The Late Circuit DJ, Mat Pentecost: to organize Madisonville’s first large-scale, collaboration-based arts and music festival that would showcase the wide swath of talent our region holds, while also supporting a positive cause (which, in this case, would become the Mid-West Kentucky Chapter of the Red Cross).

As Pentecost explains, the idea came to him after revisiting music he had created with friends in Hopkins County. From there, he pondered upon the relatively unrecognized talent he was surrounded by throughout his youth, and he came to a realization that this underlying, albeit powerful, sense of synergy deserved a place in the public spotlight.

Soon after, Pentecost created a Facebook page that would help to gauge interest in such an event while also serving as a platform for regional collaboration among artists, musicians, filmmakers, and volunteers. The response was immediate and notable, leading Pentecost to take the first steps onto what would become a year-long path of planning, mediation, and overall event organization.

Today, just over a year later, Pentecost’s original vision is mere weeks away from becoming a tangible reality thanks to the support of the Mid-West Kentucky Chapter of the Red Cross, a variety of volunteers and supporters, local artists, musicians, filmmakers, and many more helping hands.

And while the recently launched Mad Flavor Fest website—www.madflavorfest.com—contains information on performers, artists, ticket prices, vendor participation, films, and much more, the Sugg Street Post has reached out to many of the people involved with the festival over the past few weeks to get their take on why the upcoming event is so important to our community, as well as why they got involved. Their respective responses are as follows. 

The Organizers
QUESTIONS:
1.) Why did you decide to get involved with the festival as a volunteer?
2.) Why is a festival like this so important to our region?

Mat Pentecost
I incidentally started this thing because I was listening to a lot of old cassette tape recordings of StereoPop. I just wanted to goof off and hang out with my friends again. I was certain that I wasn't alone in that feeling. I feel that the festival is important because I don't want greater Hopkins County to lose the talent and forward-thinking visionaries that I know this region produces due to boredom and lack of positive stimuli. This happened with most of my generation. Most of us moved away. Why? What happened? Or more importantly, what didn't happen?

Seth Owen 
I decided to volunteer so I could help play a part in promoting the local art scene and businesses in the community where I grew up. Having multiple public outlets available throughout the year where artists can perform and display their talents are important, as is providing local businesses more opportunities to succeed. Growing up playing drums in a few different indie bands in Hopkins County and performing at different events was something I am grateful for having done—especially after living in a few different large metropolitan areas, I see how big of a role the arts have in our daily lives.

Whitney Drewe Wardrip 
I got involved because it is an honor that the festival benefits the Red Cross. We are thrilled to be a part of such an awesome event that is so desperately needed in our community!







Christopher Mcdonald

From as far back as I can remember, I've had a love for, and have felt a deep connection with, music and the arts. Living in this town, I've had the honor to grow up with and form friendships with some intensely talented artists and musicians. Unfortunately, as has been discussed, there are few venues and platforms in the area for these amazing minds to display their gifts. So when Mat shot this idea out, I jumped at the opportunity to help in anyway he needed me. The fact that this thing evolved into a charity event to benefit the Red Cross was the icing on the cake. I knew how huge this could be for the community both artistically and economically. I knew I didn't have nearly as much to offer as the majority of the group, and was humbled to be asked to be a part of what I see becoming the single greatest gathering of local talent seen here to date. This thing is like a dream come true.

Jessica Dockrey 
I got involved with the festival because I love collaboration on a massive scale. It's truly amazing to see what I would consider a piece of collage art, the festival, come to life. People need to appreciate the people that surround them. Being able to share your talents with your community is important to each individual as well as the area as a whole. Love where you live. It's easy if you involve yourself in what's going on around you and make yourself aware of all the reasons to appreciate all that deserves to be appreciated. Acknowledge the people that actively contribute in your life experience.


The Musicians

QUESTIONS:
1.) Where do you call home and who all is a part of your band?
2.) Why did you decide to get involved with this festival?
3.) Why is music and art important to both smaller communities and society at large?

Philosopher’s Stone
(http://pstonemusic.com/)
 
We create music in the hills of Boone County, KY. The four of us live in northern Kentucky just across the Ohio River from Cincinnati. The music makers in Philosopher’s Stone are Chris Laile (bass), John Carrico (drums), Jon '8k' Divita (keys/synthesis) and me, Brad Denham (guitar/vox).

We were invited to perform at the inaugural MAD Flavor Fest via Mat Pentencost, who we have played music with in Cincinnati. Matty P has performed at many of our shows over the years and usually ends up on stage with us for live jams.

Music is an integral part of society…it is essential to completeness. Music and song are basic human functions, like the beating heart or breathing. Like birds and crickets, we all have a song. A quick search of the internet yields an interesting fact: "there is no international law that requires a country to adopt an anthem, yet currently every country has realized that this is something that is needed as part of a national identity. An anthem is used to musically express what a country—or any other group of people—stand for and what unites them.” (www.nationalanthems.info) Music allows us to express our fears, our pain, our wants and desires; it enlightens, elates, and transcends. Above all else, it can express our deepest love. A song can speak for the things that are not easily said. Like a needle in the groove, music imprints itself on the human heart and brain capturing the experience and moment in time, and, upon listening again, those memories and feelings are triggered and can be relived again and again. There is nothing like a great song that can magically take you back to relive your childhood.

If I had to choose between losing my sight or losing my hearing, I would choose sight. The first thing you do when you hear something beautiful or when you experience pleasure is shut your eyes.

Pat Ballard
(http://www.reverbnation.com/patballard)

My home is Hopkins County. The guys I’ll be playing with at the festival are Jon Gilbert (guitar), Gary Madison (bass), Clint Combs (drums), and maybe Johnny Keyz (keyboard).

When I found out about Mat and what he was putting together, and his passion and drive to showcase the talent here and regionally, I just wanted to help in any way I could. Mat has worked really hard to bring so many people together for a great cause, which is not only a benefit for the Red Cross, but also a benefit to all of us by getting so many musicians from this area at one festival.

It’s hard to articulate an answer to the last one. The benefits of the arts to all communities are just so intangible. It really gives us artsy types a little more room to breathe.

Falter
(https://www.facebook.com/FalterMusic)

Home for Falter is right here in Hopkins County. With the exception of our drummer Bryan Thomas who resides in Hopkinsville, KY, all other members (Kevin Offutt, John Pierce, Brad Wilson, Adam O’Rear) were raised right here in Hopkins County.

We in Falter are big believers in giving back to our community, charities, and to society in general. Each year we set aside time and promotions for events such as the Mad Flavor Fest. We have done quite a few this year. Most recently, we played the Thumbs Up For What’s Wright Benefit in Nashville at the Tin Roof. We have had very much support from our fans, especially the fans right here in Hopkins County, so we were thrilled at the chance of being a part of this event for our hometown community and for the American Red Cross. It’s been some time now since we’ve been able to play a show right here at home due to scheduling issues, so being a part of this event is very exciting because allows a way to raise money for the American Red Cross while also bringing awareness to this community, which is a plentiful melting pot of talent. Whether it be musicianship or the arts, Hopkins County is rich with both.

There are so many points that I could address on the matter of music and art’s importance and role in raising of a cultured and great society. Music was a huge part of my life personally, and at no matter what point of my life, I have always acknowledged there has been an overwhelming yearning and calling in my life for music. I am following the calling now on a larger scale, but even if I wasn’t, music will always be a large part of me. To us, the biggest importance to a community and society is self expression and our rights and freedom. So many times I have heard stories of schools cutting the arts programs, and this saddens me because these programs give kids the avenue to find their true passions as artists.

JT Oglesby
(www.facebook.com/jtoglesby)

I am a gypsy-spirited vagabond that embarked on a spiritual journey exploring the musical and creative aspects of the world during my teens, which continues to this day. My band consists of rounders, misfits, and other miscreants I have encountered over the years that embrace a noncompliant societal and creative view. These roustabouts frequently change, making my band an ever-shifting work-in-progress. Each unique version explores a different path unknown to the incarnations before it.

I wanted to get involved with this festival because I am proud to be a Kentuckian and I am proud to be from this area. My family has lived and died in this area for so long that there is more of my DNA in this soil than dirt. I want to do whatever I can to help promote and preserve our heritage and culture. A lot of people say it, but few truly mean it: LLKM! Long Live Kentucky Music!

Hollywood Gutterats
(www.facebook.com/HollywoodGutterats)

Home is where the rock is! The Hollywood Gutterats are Slush (lead vox and guitar), Yngwie Springsteen (guitar), Micheal Anthony Hall (bass), and Tommy Lee Greenwood (drums).

Why did we get involved? Because Slush and Mat Pentacost both like Taco Bell Chalupas!

Music and art is important because it touches everyone in one way or another. And who doesn’t like to be touched?

Technology Versus Horse
(www.reverbnation.com/technologyvshorse)

Technology Versus Horse as a band is from Bowling Green, KY. We all met while/shortly after attending WKU. We are composed of Mike Farmer (vocals), myself (Rafe Heltsley–guitar), Matt Bitner (bass), David Prater (keys), and Josh Hines (drums).

I grew up in White Plains, KY and went to high school in Madisonville (Hopkins County Central High School). When Mat Pentecost was thinking about throwing the festival, he mentioned it to me. I thought it sounded like a great idea and wanted my band to play to show our support.

Music and art are very important outlets of expression. They also help gather people together, bonding over a shared favorite band or artist or meeting up at local shows.

The Fair-Weather Kings
(www.facebook.com/thefairweatherkings)

The Fair-Weather Kings started in Bowling Green KY and all of us still live here. Our members our Wesley Stone, Zach Barton, Jason Williams, Craig Brown, and Marcus Long

Zach and I (Wesley) grew up in Madisonville. Marcus is also from Hopkins County. So we have "roots" there, so to speak. Zach and Marcus' parents still live in Hopkins County. So, for us, getting involved with the festival was about the opportunity to be involved in an event that not only benefits the American Red Cross, but also brings art, in various forms, to a town that a few of us have called home.

Art and music are important because they are "tools" that have many uses; free to anyone that desires them.

The Artists and Vendors
QUESTIONS:
1.) What's your personal info (name, age, hometown, business name and overview, etc.)?
2.) Why is your art form or craft important to you personally?
3.) Why did you decide to get involved with the MadFlavor Fest? OR Why is the festival important to our community?

MCC Humanities Division
(www.madisonville.kctcs.edu/)

Myself (Brooke Archila) and perhaps a few others will be setting up a booth to represent the Humanities Division at Madisonville Community College. The Humanities Division is an eclectic group of instructors who teach classes in the fields of English, history, communications, foreign languages, music, reading, art, and women's studies. We support and promote anything related to these areas on campus and in the community. The study of humanities in various forms is essential to understanding ourselves and the world around us. Through these areas of study, we express our creativity and share in the creativity of others. In our representation of our department at the festival, we want to share the many cool things we have going on in the fall and encourage involvement and support!

Bad Apple Paintwerks
(www.facebook.com/BadApplePaintwerks)
My name is Patrick Harvey and I'm the owner of Bad Apple Paintwerks. I'm 38 and my hometown is Hopkins County. I create art directed towards the musically inclined.

Why is what I do important to me personally? A favorite quote of mine might sum that up: "Paint chips make me thirsty."

I decided to get involved with this festival because I live here and I want to help promote the arts in our community when I have the chance. 

HoldFast WoodCO.
(www.facebook.com/HoldfastWoodCo)
 
My name is Cody McDowell. I’m 24 years old and live in Madisonville, KY. I’m the owner of HoldFast WoodCO. I create simple custom furniture and home decor.

Woodworking is important to me because it’s becoming a lost art, yet it’s one of the basic trades that defines us as a country and as a civilization in general. I think that using reclaimed materials and old tools to do my work is also an important part of what I do because anyone can go to Lowe’s and buy a new 2x4, but if you go to a barn and pull off a 2x4, it has character, it’s had purpose, and it’s been reliable for years and years. Taking something like that and making it into a coffee table for someone means they have a piece of history that will outlive them; it’s something that they can pass to their kids. The Mad Flavor Fest is important to the Hopkins County region, as well as all the local artists and crafts people, because maybe for that one day that we are set up, someone will buy a CD from a band that actually needs the money, and instead of getting something out of a box at Wal-Mart, they will buy something handmade and invest just a little money back into their local economy.

Elite Tattoo Lounge
(www.facebook.com/EliteTattooLounge)

My name is Aaron “Chappy” Chapman. I’m originally from Denver, CO and I own and operate Elite Tattoo Lounge (530 E. Center St., Madisonville KY 42431). We are a full service tattoo and body mod studio, specializing in all styles of tattooing from black and grey, to new school, to photorealism.

The art of tattooing is important to me for many reasons. First, it’s how I make my living, and I make a very good living doing it. It’s really about doing something that you love, but when you can make a living doing it, it is priceless. This is not my job, it is my career and my work. It is what people will know of me when I die.

I decided to get involved with the Mad Flavor Fest because I believe in Madisonville. For so long there has been a lack of focus in this area toward the arts and culture, and people here have lacked a focal point to channel their artistic talents. This town is so full of talented people it is going to burst. That is what the Mad Flavor Fest is to me: the Madisonville arts community no longer being content to stay at home, no longer being contained!

Travis Shanks
(www.facebook.com/tshanks7720?fref=ts)
 
I’m Travis Shanks, 21, and my hometown is Slaughters, KY

Painting and drawing is important to me because it's a great way to express myself. At one point in my life, it helped me escape some hard times. Art gives a way for us to bring beauty into a world where beauty is rapidly thinning.

I decided to get involved with the Mad Flavor Fest so I could share my art with more people. And, hopefully, to become known in some way as a reputable artist in the community. The Mad Flavor Fest is most definitely important to our community and what we, as artists, are trying to achieve. Hopefully, this festival will open the eyes of the community to the true value of art, which is so often forgotten in modern times. Also, it's going to be a great place to meet all the people in the local area that share your passions. I cannot wait!

Poppy & Clover (Gina Boyd & Riley Jo Dever)
(www.facebook.com/poppyandclover?fref=ts)

We are a mother/daughter team that loves to craft. We specialize in antiques, soy candles, soaps, pillows, and many other delightful offerings. We are hoping to actually open a store by summertime so that we may invite you down for a cup of tea and to browse around—or just to stop in and say hello.

We have always enjoyed art and crafting around with each other. We decided a couple of years ago to team up and begin to create things that appeal to us and hopefully to others. I love to decorate and it is fulfilling to adorn my home with things that I have created.

We decided to get involved with the Mad Flavor Fest so that we could offer some of our goods for the public to come by and see. As we work on opening our store, we are selling things out of our home. We have been asked my many people to see our things in-person, so here is an opportunity to do that. We hope many people come out and enjoy a day of music and art that is offered by local community members.

Big Biting Pig Productions
(www.bigbitingpigproductions.com/)

Steve Hudgins: I’m originally from Chicago, IL, but I currently live in Dawson Springs, KY.

Big Biting Pig Productions specializes in feature-length thrillers and horror films. I love telling stories, acting, directing others to get the most out of themselves and watching everything come together, so being a filmmaker is kind of a natural thing for my tastes.

I think it's great to have a festival that focuses on Madisonville and helps those in the community see what is out there that they may not be aware of.

PJ Woodside: I'm PJ Woodside, living in Madisonville, originally from Charleston, SC, married to Jude Roy of Louisiana Cajun heritage. I mostly collaborate with Steve Hudgins of Big Biting Pig Productions on movie projects, such as my latest movie which will be premiering this summer, Lucid. We also make book trailers, commercials, and music videos through PJ's Productions.

I've come to appreciate horror movies much more since we started making them several years ago. They help people release their everyday fears in a nonthreatening way. The one we're showing at the festival, Spirit Stalkers, is a combination of ghost hunter’s show and a classic haunted house movie. It will have you on the edge of your seat and jumping many times, but the characters are also interesting and believable. It's important to me to tell stories that matter to people and have some emotional resonance.

I got involved, well, because you asked me! But also, there are a lot of Madisonville locations and people in our movies, so we like to share them with the local community when possible! It's always good to see what is being made right here, right under our noses!

The Learn’d Housewife
(www.facebook.com/thelearndhousewife)

I’m Cassie Pendergraff from the wonderful metropolis of Madvegas. I’m a 2002 MNHHS graduate and owner of The Learn’d Housewife. I enjoy crafting and trying new things. I’ve always loved fabric; I come from a long generation of quilters, so finding new ways to work with fabric is always an adventure. I decided to start making fabric button earrings. For me, it’s a fun way to keep memories. I can take scraps from pretty much anything—a baby quilt, a dress I’ve worn, my daughter’s coming home outfits—and make a pair of earrings or a necklace.

I decided to get involved with the MadFlavor Fest because I love supporting local artisans. It’s a great opportunity to see what’s out there in the community and get connected with other people who have similar interests. There are so many unique and creative people hiding in our hometown and it is events like the Mad Flavor Fest that gives them a chance to crawl out of the woodwork.

* * * * * * *

For more on the Mad Flavor Fest, including directions to the Ballard Convention Center (605 E. Arch St., Madisonville), ticket sales, admission information, vendor sign-up sheets, a full list of current performers, artists, vendors, filmmakers, and much more, visit the recently launched Mad Flavor Arts & Music Festival website at the following address: www.MadFlavorFest.com.

You can also find the Mad Flavor Festival’s official Facebook page by clicking here.

To read another Sugg Street Post article about the Mad Flavor Fest, which was written by Jessica Dockrey, click here. To learn more about the CINEMADIC Film Festival, click here.

All ticket sales and additional proceeds raised via the Mad Flavor Arts & Music Festival will go to support the efforts of the Mid-West Kentucky Chapter of the Red CrossTo learn more about the Mid-West Kentucky Chapter of the Red Cross, click here.

The Mad Flavor Arts & Music Festival is sponsored by the Mid-West Kentucky Chapter of the Red Cross, the Sugg Street Post, and Art Interactions

Sugg Street Post
Written by Luke Short
Photos courtesy of Jessi Smith, Jeff Harp, and Respective Mad Flavor Festival Participants

 

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  • Published in Art

MAD Flavor Fest - Through the Eyes of the Artists

MADISONVILLE, KY (5/28/13)—Madisonville’s first premier music, arts, and film festival, the Mad Flavor Fest, is coming up on Saturday, June 15th, 2013 at the Ballard Convention Center—and it’s no surprise that the inaugural event is garnering attention from communities across the tri-state region and beyond. With an ever-growing lineup of entertainment that currently includes performances by 13 local and out-of-state bands, over 15 art-based vendor booths, 11 US and internationally-produced independent films, a variety of family-friendly activities, food, refreshments such as beer and wine, and more, the festival is poised to be one of the tri-state area’s most entertaining summer events.

But what originally prompted a festival of this scale?

In the late spring of 2012, a powerful concept materialized before former Madisonville resident and The Late Circuit DJ, Mat Pentecost: to organize Madisonville’s first large-scale, collaboration-based arts and music festival that would showcase the wide swath of talent our region holds, while also supporting a positive cause (which, in this case, would become the Mid-West Kentucky Chapter of the Red Cross).

As Pentecost explains, the idea came to him after revisiting music he had created with friends in Hopkins County. From there, he pondered upon the relatively unrecognized talent he was surrounded by throughout his youth, and he came to a realization that this underlying, albeit powerful, sense of synergy deserved a place in the public spotlight.

Soon after, Pentecost created a Facebook page that would help to gauge interest in such an event while also serving as a platform for regional collaboration among artists, musicians, filmmakers, and volunteers. The response was immediate and notable, leading Pentecost to take the first steps onto what would become a year-long path of planning, mediation, and overall event organization.

Today, just over a year later, Pentecost’s original vision is mere weeks away from becoming a tangible reality thanks to the support of the Mid-West Kentucky Chapter of the Red Cross, a variety of volunteers and supporters, local artists, musicians, filmmakers, and many more helping hands.

And while the recently launched Mad Flavor Fest website—www.madflavorfest.com—contains information on performers, artists, ticket prices, vendor participation, films, and much more, the Sugg Street Post has reached out to many of the people involved with the festival over the past few weeks to get their take on why the upcoming event is so important to our community, as well as why they got involved. Their respective responses are as follows. 

The Organizers
QUESTIONS:
1.) Why did you decide to get involved with the festival as a volunteer?
2.) Why is a festival like this so important to our region?

Mat Pentecost
I incidentally started this thing because I was listening to a lot of old cassette tape recordings of StereoPop. I just wanted to goof off and hang out with my friends again. I was certain that I wasn't alone in that feeling. I feel that the festival is important because I don't want greater Hopkins County to lose the talent and forward-thinking visionaries that I know this region produces due to boredom and lack of positive stimuli. This happened with most of my generation. Most of us moved away. Why? What happened? Or more importantly, what didn't happen?

Seth Owen 
I decided to volunteer so I could help play a part in promoting the local art scene and businesses in the community where I grew up. Having multiple public outlets available throughout the year where artists can perform and display their talents are important, as is providing local businesses more opportunities to succeed. Growing up playing drums in a few different indie bands in Hopkins County and performing at different events was something I am grateful for having done—especially after living in a few different large metropolitan areas, I see how big of a role the arts have in our daily lives.

Whitney Drewe Wardrip 
I got involved because it is an honor that the festival benefits the Red Cross. We are thrilled to be a part of such an awesome event that is so desperately needed in our community!







Christopher Mcdonald

From as far back as I can remember, I've had a love for, and have felt a deep connection with, music and the arts. Living in this town, I've had the honor to grow up with and form friendships with some intensely talented artists and musicians. Unfortunately, as has been discussed, there are few venues and platforms in the area for these amazing minds to display their gifts. So when Mat shot this idea out, I jumped at the opportunity to help in anyway he needed me. The fact that this thing evolved into a charity event to benefit the Red Cross was the icing on the cake. I knew how huge this could be for the community both artistically and economically. I knew I didn't have nearly as much to offer as the majority of the group, and was humbled to be asked to be a part of what I see becoming the single greatest gathering of local talent seen here to date. This thing is like a dream come true.

Jessica Dockrey 
I got involved with the festival because I love collaboration on a massive scale. It's truly amazing to see what I would consider a piece of collage art, the festival, come to life. People need to appreciate the people that surround them. Being able to share your talents with your community is important to each individual as well as the area as a whole. Love where you live. It's easy if you involve yourself in what's going on around you and make yourself aware of all the reasons to appreciate all that deserves to be appreciated. Acknowledge the people that actively contribute in your life experience.


The Musicians

QUESTIONS:
1.) Where do you call home and who all is a part of your band?
2.) Why did you decide to get involved with this festival?
3.) Why is music and art important to both smaller communities and society at large?

Philosopher’s Stone
(http://pstonemusic.com/)
 
We create music in the hills of Boone County, KY. The four of us live in northern Kentucky just across the Ohio River from Cincinnati. The music makers in Philosopher’s Stone are Chris Laile (bass), John Carrico (drums), Jon '8k' Divita (keys/synthesis) and me, Brad Denham (guitar/vox).

We were invited to perform at the inaugural MAD Flavor Fest via Mat Pentencost, who we have played music with in Cincinnati. Matty P has performed at many of our shows over the years and usually ends up on stage with us for live jams.

Music is an integral part of society…it is essential to completeness. Music and song are basic human functions, like the beating heart or breathing. Like birds and crickets, we all have a song. A quick search of the internet yields an interesting fact: "there is no international law that requires a country to adopt an anthem, yet currently every country has realized that this is something that is needed as part of a national identity. An anthem is used to musically express what a country—or any other group of people—stand for and what unites them.” (www.nationalanthems.info) Music allows us to express our fears, our pain, our wants and desires; it enlightens, elates, and transcends. Above all else, it can express our deepest love. A song can speak for the things that are not easily said. Like a needle in the groove, music imprints itself on the human heart and brain capturing the experience and moment in time, and, upon listening again, those memories and feelings are triggered and can be relived again and again. There is nothing like a great song that can magically take you back to relive your childhood.

If I had to choose between losing my sight or losing my hearing, I would choose sight. The first thing you do when you hear something beautiful or when you experience pleasure is shut your eyes.

Pat Ballard
(http://www.reverbnation.com/patballard)

My home is Hopkins County. The guys I’ll be playing with at the festival are Jon Gilbert (guitar), Gary Madison (bass), Clint Combs (drums), and maybe Johnny Keyz (keyboard).

When I found out about Mat and what he was putting together, and his passion and drive to showcase the talent here and regionally, I just wanted to help in any way I could. Mat has worked really hard to bring so many people together for a great cause, which is not only a benefit for the Red Cross, but also a benefit to all of us by getting so many musicians from this area at one festival.

It’s hard to articulate an answer to the last one. The benefits of the arts to all communities are just so intangible. It really gives us artsy types a little more room to breathe.

Falter
(https://www.facebook.com/FalterMusic)

Home for Falter is right here in Hopkins County. With the exception of our drummer Bryan Thomas who resides in Hopkinsville, KY, all other members (Kevin Offutt, John Pierce, Brad Wilson, Adam O’Rear) were raised right here in Hopkins County.

We in Falter are big believers in giving back to our community, charities, and to society in general. Each year we set aside time and promotions for events such as the Mad Flavor Fest. We have done quite a few this year. Most recently, we played the Thumbs Up For What’s Wright Benefit in Nashville at the Tin Roof. We have had very much support from our fans, especially the fans right here in Hopkins County, so we were thrilled at the chance of being a part of this event for our hometown community and for the American Red Cross. It’s been some time now since we’ve been able to play a show right here at home due to scheduling issues, so being a part of this event is very exciting because allows a way to raise money for the American Red Cross while also bringing awareness to this community, which is a plentiful melting pot of talent. Whether it be musicianship or the arts, Hopkins County is rich with both.

There are so many points that I could address on the matter of music and art’s importance and role in raising of a cultured and great society. Music was a huge part of my life personally, and at no matter what point of my life, I have always acknowledged there has been an overwhelming yearning and calling in my life for music. I am following the calling now on a larger scale, but even if I wasn’t, music will always be a large part of me. To us, the biggest importance to a community and society is self expression and our rights and freedom. So many times I have heard stories of schools cutting the arts programs, and this saddens me because these programs give kids the avenue to find their true passions as artists.

JT Oglesby
(www.facebook.com/jtoglesby)

I am a gypsy-spirited vagabond that embarked on a spiritual journey exploring the musical and creative aspects of the world during my teens, which continues to this day. My band consists of rounders, misfits, and other miscreants I have encountered over the years that embrace a noncompliant societal and creative view. These roustabouts frequently change, making my band an ever-shifting work-in-progress. Each unique version explores a different path unknown to the incarnations before it.

I wanted to get involved with this festival because I am proud to be a Kentuckian and I am proud to be from this area. My family has lived and died in this area for so long that there is more of my DNA in this soil than dirt. I want to do whatever I can to help promote and preserve our heritage and culture. A lot of people say it, but few truly mean it: LLKM! Long Live Kentucky Music!

Hollywood Gutterats
(www.facebook.com/HollywoodGutterats)

Home is where the rock is! The Hollywood Gutterats are Slush (lead vox and guitar), Yngwie Springsteen (guitar), Micheal Anthony Hall (bass), and Tommy Lee Greenwood (drums).

Why did we get involved? Because Slush and Mat Pentacost both like Taco Bell Chalupas!

Music and art is important because it touches everyone in one way or another. And who doesn’t like to be touched?

Technology Versus Horse
(www.reverbnation.com/technologyvshorse)

Technology Versus Horse as a band is from Bowling Green, KY. We all met while/shortly after attending WKU. We are composed of Mike Farmer (vocals), myself (Rafe Heltsley–guitar), Matt Bitner (bass), David Prater (keys), and Josh Hines (drums).

I grew up in White Plains, KY and went to high school in Madisonville (Hopkins County Central High School). When Mat Pentecost was thinking about throwing the festival, he mentioned it to me. I thought it sounded like a great idea and wanted my band to play to show our support.

Music and art are very important outlets of expression. They also help gather people together, bonding over a shared favorite band or artist or meeting up at local shows.

The Fair-Weather Kings
(www.facebook.com/thefairweatherkings)

The Fair-Weather Kings started in Bowling Green KY and all of us still live here. Our members our Wesley Stone, Zach Barton, Jason Williams, Craig Brown, and Marcus Long

Zach and I (Wesley) grew up in Madisonville. Marcus is also from Hopkins County. So we have "roots" there, so to speak. Zach and Marcus' parents still live in Hopkins County. So, for us, getting involved with the festival was about the opportunity to be involved in an event that not only benefits the American Red Cross, but also brings art, in various forms, to a town that a few of us have called home.

Art and music are important because they are "tools" that have many uses; free to anyone that desires them.

The Artists and Vendors
QUESTIONS:
1.) What's your personal info (name, age, hometown, business name and overview, etc.)?
2.) Why is your art form or craft important to you personally?
3.) Why did you decide to get involved with the MadFlavor Fest? OR Why is the festival important to our community?

MCC Humanities Division
(www.madisonville.kctcs.edu/)

Myself (Brooke Archila) and perhaps a few others will be setting up a booth to represent the Humanities Division at Madisonville Community College. The Humanities Division is an eclectic group of instructors who teach classes in the fields of English, history, communications, foreign languages, music, reading, art, and women's studies. We support and promote anything related to these areas on campus and in the community. The study of humanities in various forms is essential to understanding ourselves and the world around us. Through these areas of study, we express our creativity and share in the creativity of others. In our representation of our department at the festival, we want to share the many cool things we have going on in the fall and encourage involvement and support!

Bad Apple Paintwerks
(www.facebook.com/BadApplePaintwerks)
My name is Patrick Harvey and I'm the owner of Bad Apple Paintwerks. I'm 38 and my hometown is Hopkins County. I create art directed towards the musically inclined.

Why is what I do important to me personally? A favorite quote of mine might sum that up: "Paint chips make me thirsty."

I decided to get involved with this festival because I live here and I want to help promote the arts in our community when I have the chance. 

HoldFast WoodCO.
(www.facebook.com/HoldfastWoodCo)
 
My name is Cody McDowell. I’m 24 years old and live in Madisonville, KY. I’m the owner of HoldFast WoodCO. I create simple custom furniture and home decor.

Woodworking is important to me because it’s becoming a lost art, yet it’s one of the basic trades that defines us as a country and as a civilization in general. I think that using reclaimed materials and old tools to do my work is also an important part of what I do because anyone can go to Lowe’s and buy a new 2x4, but if you go to a barn and pull off a 2x4, it has character, it’s had purpose, and it’s been reliable for years and years. Taking something like that and making it into a coffee table for someone means they have a piece of history that will outlive them; it’s something that they can pass to their kids. The Mad Flavor Fest is important to the Hopkins County region, as well as all the local artists and crafts people, because maybe for that one day that we are set up, someone will buy a CD from a band that actually needs the money, and instead of getting something out of a box at Wal-Mart, they will buy something handmade and invest just a little money back into their local economy.

Elite Tattoo Lounge
(www.facebook.com/EliteTattooLounge)

My name is Aaron “Chappy” Chapman. I’m originally from Denver, CO and I own and operate Elite Tattoo Lounge (530 E. Center St., Madisonville KY 42431). We are a full service tattoo and body mod studio, specializing in all styles of tattooing from black and grey, to new school, to photorealism.

The art of tattooing is important to me for many reasons. First, it’s how I make my living, and I make a very good living doing it. It’s really about doing something that you love, but when you can make a living doing it, it is priceless. This is not my job, it is my career and my work. It is what people will know of me when I die.

I decided to get involved with the Mad Flavor Fest because I believe in Madisonville. For so long there has been a lack of focus in this area toward the arts and culture, and people here have lacked a focal point to channel their artistic talents. This town is so full of talented people it is going to burst. That is what the Mad Flavor Fest is to me: the Madisonville arts community no longer being content to stay at home, no longer being contained!

Travis Shanks
(www.facebook.com/tshanks7720?fref=ts)
 
I’m Travis Shanks, 21, and my hometown is Slaughters, KY

Painting and drawing is important to me because it's a great way to express myself. At one point in my life, it helped me escape some hard times. Art gives a way for us to bring beauty into a world where beauty is rapidly thinning.

I decided to get involved with the Mad Flavor Fest so I could share my art with more people. And, hopefully, to become known in some way as a reputable artist in the community. The Mad Flavor Fest is most definitely important to our community and what we, as artists, are trying to achieve. Hopefully, this festival will open the eyes of the community to the true value of art, which is so often forgotten in modern times. Also, it's going to be a great place to meet all the people in the local area that share your passions. I cannot wait!

Poppy & Clover (Gina Boyd & Riley Jo Dever)
(www.facebook.com/poppyandclover?fref=ts)

We are a mother/daughter team that loves to craft. We specialize in antiques, soy candles, soaps, pillows, and many other delightful offerings. We are hoping to actually open a store by summertime so that we may invite you down for a cup of tea and to browse around—or just to stop in and say hello.

We have always enjoyed art and crafting around with each other. We decided a couple of years ago to team up and begin to create things that appeal to us and hopefully to others. I love to decorate and it is fulfilling to adorn my home with things that I have created.

We decided to get involved with the Mad Flavor Fest so that we could offer some of our goods for the public to come by and see. As we work on opening our store, we are selling things out of our home. We have been asked my many people to see our things in-person, so here is an opportunity to do that. We hope many people come out and enjoy a day of music and art that is offered by local community members.

Big Biting Pig Productions
(www.bigbitingpigproductions.com/)

Steve Hudgins: I’m originally from Chicago, IL, but I currently live in Dawson Springs, KY.

Big Biting Pig Productions specializes in feature-length thrillers and horror films. I love telling stories, acting, directing others to get the most out of themselves and watching everything come together, so being a filmmaker is kind of a natural thing for my tastes.

I think it's great to have a festival that focuses on Madisonville and helps those in the community see what is out there that they may not be aware of.

PJ Woodside: I'm PJ Woodside, living in Madisonville, originally from Charleston, SC, married to Jude Roy of Louisiana Cajun heritage. I mostly collaborate with Steve Hudgins of Big Biting Pig Productions on movie projects, such as my latest movie which will be premiering this summer, Lucid. We also make book trailers, commercials, and music videos through PJ's Productions.

I've come to appreciate horror movies much more since we started making them several years ago. They help people release their everyday fears in a nonthreatening way. The one we're showing at the festival, Spirit Stalkers, is a combination of ghost hunter’s show and a classic haunted house movie. It will have you on the edge of your seat and jumping many times, but the characters are also interesting and believable. It's important to me to tell stories that matter to people and have some emotional resonance.

I got involved, well, because you asked me! But also, there are a lot of Madisonville locations and people in our movies, so we like to share them with the local community when possible! It's always good to see what is being made right here, right under our noses!

The Learn’d Housewife
(www.facebook.com/thelearndhousewife)

I’m Cassie Pendergraff from the wonderful metropolis of Madvegas. I’m a 2002 MNHHS graduate and owner of The Learn’d Housewife. I enjoy crafting and trying new things. I’ve always loved fabric; I come from a long generation of quilters, so finding new ways to work with fabric is always an adventure. I decided to start making fabric button earrings. For me, it’s a fun way to keep memories. I can take scraps from pretty much anything—a baby quilt, a dress I’ve worn, my daughter’s coming home outfits—and make a pair of earrings or a necklace.

I decided to get involved with the MadFlavor Fest because I love supporting local artisans. It’s a great opportunity to see what’s out there in the community and get connected with other people who have similar interests. There are so many unique and creative people hiding in our hometown and it is events like the Mad Flavor Fest that gives them a chance to crawl out of the woodwork.

* * * * * * *

For more on the Mad Flavor Fest, including directions to the Ballard Convention Center (605 E. Arch St., Madisonville), ticket sales, admission information, vendor sign-up sheets, a full list of current performers, artists, vendors, filmmakers, and much more, visit the recently launched Mad Flavor Arts & Music Festival website at the following address: www.MadFlavorFest.com.

You can also find the Mad Flavor Festival’s official Facebook page by clicking here.

To read another Sugg Street Post article about the Mad Flavor Fest, which was written by Jessica Dockrey, click here. To learn more about the CINEMADIC Film Festival, click here.

All ticket sales and additional proceeds raised via the Mad Flavor Arts & Music Festival will go to support the efforts of the Mid-West Kentucky Chapter of the Red CrossTo learn more about the Mid-West Kentucky Chapter of the Red Cross, click here.

The Mad Flavor Arts & Music Festival is sponsored by the Mid-West Kentucky Chapter of the Red Cross, the Sugg Street Post, and Art Interactions

Sugg Street Post
Written by Luke Short
Photos courtesy of Jessi Smith, Jeff Harp, and Respective Mad Flavor Festival Participants

 

Read more...

MAD Flavor Fest - Through the Eyes of the Artists

MADISONVILLE, KY (5/28/13)—Madisonville’s first premier music, arts, and film festival, the Mad Flavor Fest, is coming up on Saturday, June 15th, 2013 at the Ballard Convention Center—and it’s no surprise that the inaugural event is garnering attention from communities across the tri-state region and beyond. With an ever-growing lineup of entertainment that currently includes performances by 13 local and out-of-state bands, over 15 art-based vendor booths, 11 US and internationally-produced independent films, a variety of family-friendly activities, food, refreshments such as beer and wine, and more, the festival is poised to be one of the tri-state area’s most entertaining summer events.

But what originally prompted a festival of this scale?

In the late spring of 2012, a powerful concept materialized before former Madisonville resident and The Late Circuit DJ, Mat Pentecost: to organize Madisonville’s first large-scale, collaboration-based arts and music festival that would showcase the wide swath of talent our region holds, while also supporting a positive cause (which, in this case, would become the Mid-West Kentucky Chapter of the Red Cross).

As Pentecost explains, the idea came to him after revisiting music he had created with friends in Hopkins County. From there, he pondered upon the relatively unrecognized talent he was surrounded by throughout his youth, and he came to a realization that this underlying, albeit powerful, sense of synergy deserved a place in the public spotlight.

Soon after, Pentecost created a Facebook page that would help to gauge interest in such an event while also serving as a platform for regional collaboration among artists, musicians, filmmakers, and volunteers. The response was immediate and notable, leading Pentecost to take the first steps onto what would become a year-long path of planning, mediation, and overall event organization.

Today, just over a year later, Pentecost’s original vision is mere weeks away from becoming a tangible reality thanks to the support of the Mid-West Kentucky Chapter of the Red Cross, a variety of volunteers and supporters, local artists, musicians, filmmakers, and many more helping hands.

And while the recently launched Mad Flavor Fest website—www.madflavorfest.com—contains information on performers, artists, ticket prices, vendor participation, films, and much more, the Sugg Street Post has reached out to many of the people involved with the festival over the past few weeks to get their take on why the upcoming event is so important to our community, as well as why they got involved. Their respective responses are as follows. 

The Organizers
QUESTIONS:
1.) Why did you decide to get involved with the festival as a volunteer?
2.) Why is a festival like this so important to our region?

Mat Pentecost
I incidentally started this thing because I was listening to a lot of old cassette tape recordings of StereoPop. I just wanted to goof off and hang out with my friends again. I was certain that I wasn't alone in that feeling. I feel that the festival is important because I don't want greater Hopkins County to lose the talent and forward-thinking visionaries that I know this region produces due to boredom and lack of positive stimuli. This happened with most of my generation. Most of us moved away. Why? What happened? Or more importantly, what didn't happen?

Seth Owen 
I decided to volunteer so I could help play a part in promoting the local art scene and businesses in the community where I grew up. Having multiple public outlets available throughout the year where artists can perform and display their talents are important, as is providing local businesses more opportunities to succeed. Growing up playing drums in a few different indie bands in Hopkins County and performing at different events was something I am grateful for having done—especially after living in a few different large metropolitan areas, I see how big of a role the arts have in our daily lives.

Whitney Drewe Wardrip 
I got involved because it is an honor that the festival benefits the Red Cross. We are thrilled to be a part of such an awesome event that is so desperately needed in our community!







Christopher Mcdonald

From as far back as I can remember, I've had a love for, and have felt a deep connection with, music and the arts. Living in this town, I've had the honor to grow up with and form friendships with some intensely talented artists and musicians. Unfortunately, as has been discussed, there are few venues and platforms in the area for these amazing minds to display their gifts. So when Mat shot this idea out, I jumped at the opportunity to help in anyway he needed me. The fact that this thing evolved into a charity event to benefit the Red Cross was the icing on the cake. I knew how huge this could be for the community both artistically and economically. I knew I didn't have nearly as much to offer as the majority of the group, and was humbled to be asked to be a part of what I see becoming the single greatest gathering of local talent seen here to date. This thing is like a dream come true.

Jessica Dockrey 
I got involved with the festival because I love collaboration on a massive scale. It's truly amazing to see what I would consider a piece of collage art, the festival, come to life. People need to appreciate the people that surround them. Being able to share your talents with your community is important to each individual as well as the area as a whole. Love where you live. It's easy if you involve yourself in what's going on around you and make yourself aware of all the reasons to appreciate all that deserves to be appreciated. Acknowledge the people that actively contribute in your life experience.


The Musicians

QUESTIONS:
1.) Where do you call home and who all is a part of your band?
2.) Why did you decide to get involved with this festival?
3.) Why is music and art important to both smaller communities and society at large?

Philosopher’s Stone
(http://pstonemusic.com/)
 
We create music in the hills of Boone County, KY. The four of us live in northern Kentucky just across the Ohio River from Cincinnati. The music makers in Philosopher’s Stone are Chris Laile (bass), John Carrico (drums), Jon '8k' Divita (keys/synthesis) and me, Brad Denham (guitar/vox).

We were invited to perform at the inaugural MAD Flavor Fest via Mat Pentencost, who we have played music with in Cincinnati. Matty P has performed at many of our shows over the years and usually ends up on stage with us for live jams.

Music is an integral part of society…it is essential to completeness. Music and song are basic human functions, like the beating heart or breathing. Like birds and crickets, we all have a song. A quick search of the internet yields an interesting fact: "there is no international law that requires a country to adopt an anthem, yet currently every country has realized that this is something that is needed as part of a national identity. An anthem is used to musically express what a country—or any other group of people—stand for and what unites them.” (www.nationalanthems.info) Music allows us to express our fears, our pain, our wants and desires; it enlightens, elates, and transcends. Above all else, it can express our deepest love. A song can speak for the things that are not easily said. Like a needle in the groove, music imprints itself on the human heart and brain capturing the experience and moment in time, and, upon listening again, those memories and feelings are triggered and can be relived again and again. There is nothing like a great song that can magically take you back to relive your childhood.

If I had to choose between losing my sight or losing my hearing, I would choose sight. The first thing you do when you hear something beautiful or when you experience pleasure is shut your eyes.

Pat Ballard
(http://www.reverbnation.com/patballard)

My home is Hopkins County. The guys I’ll be playing with at the festival are Jon Gilbert (guitar), Gary Madison (bass), Clint Combs (drums), and maybe Johnny Keyz (keyboard).

When I found out about Mat and what he was putting together, and his passion and drive to showcase the talent here and regionally, I just wanted to help in any way I could. Mat has worked really hard to bring so many people together for a great cause, which is not only a benefit for the Red Cross, but also a benefit to all of us by getting so many musicians from this area at one festival.

It’s hard to articulate an answer to the last one. The benefits of the arts to all communities are just so intangible. It really gives us artsy types a little more room to breathe.

Falter
(https://www.facebook.com/FalterMusic)

Home for Falter is right here in Hopkins County. With the exception of our drummer Bryan Thomas who resides in Hopkinsville, KY, all other members (Kevin Offutt, John Pierce, Brad Wilson, Adam O’Rear) were raised right here in Hopkins County.

We in Falter are big believers in giving back to our community, charities, and to society in general. Each year we set aside time and promotions for events such as the Mad Flavor Fest. We have done quite a few this year. Most recently, we played the Thumbs Up For What’s Wright Benefit in Nashville at the Tin Roof. We have had very much support from our fans, especially the fans right here in Hopkins County, so we were thrilled at the chance of being a part of this event for our hometown community and for the American Red Cross. It’s been some time now since we’ve been able to play a show right here at home due to scheduling issues, so being a part of this event is very exciting because allows a way to raise money for the American Red Cross while also bringing awareness to this community, which is a plentiful melting pot of talent. Whether it be musicianship or the arts, Hopkins County is rich with both.

There are so many points that I could address on the matter of music and art’s importance and role in raising of a cultured and great society. Music was a huge part of my life personally, and at no matter what point of my life, I have always acknowledged there has been an overwhelming yearning and calling in my life for music. I am following the calling now on a larger scale, but even if I wasn’t, music will always be a large part of me. To us, the biggest importance to a community and society is self expression and our rights and freedom. So many times I have heard stories of schools cutting the arts programs, and this saddens me because these programs give kids the avenue to find their true passions as artists.

JT Oglesby
(www.facebook.com/jtoglesby)

I am a gypsy-spirited vagabond that embarked on a spiritual journey exploring the musical and creative aspects of the world during my teens, which continues to this day. My band consists of rounders, misfits, and other miscreants I have encountered over the years that embrace a noncompliant societal and creative view. These roustabouts frequently change, making my band an ever-shifting work-in-progress. Each unique version explores a different path unknown to the incarnations before it.

I wanted to get involved with this festival because I am proud to be a Kentuckian and I am proud to be from this area. My family has lived and died in this area for so long that there is more of my DNA in this soil than dirt. I want to do whatever I can to help promote and preserve our heritage and culture. A lot of people say it, but few truly mean it: LLKM! Long Live Kentucky Music!

Hollywood Gutterats
(www.facebook.com/HollywoodGutterats)

Home is where the rock is! The Hollywood Gutterats are Slush (lead vox and guitar), Yngwie Springsteen (guitar), Micheal Anthony Hall (bass), and Tommy Lee Greenwood (drums).

Why did we get involved? Because Slush and Mat Pentacost both like Taco Bell Chalupas!

Music and art is important because it touches everyone in one way or another. And who doesn’t like to be touched?

Technology Versus Horse
(www.reverbnation.com/technologyvshorse)

Technology Versus Horse as a band is from Bowling Green, KY. We all met while/shortly after attending WKU. We are composed of Mike Farmer (vocals), myself (Rafe Heltsley–guitar), Matt Bitner (bass), David Prater (keys), and Josh Hines (drums).

I grew up in White Plains, KY and went to high school in Madisonville (Hopkins County Central High School). When Mat Pentecost was thinking about throwing the festival, he mentioned it to me. I thought it sounded like a great idea and wanted my band to play to show our support.

Music and art are very important outlets of expression. They also help gather people together, bonding over a shared favorite band or artist or meeting up at local shows.

The Fair-Weather Kings
(www.facebook.com/thefairweatherkings)

The Fair-Weather Kings started in Bowling Green KY and all of us still live here. Our members our Wesley Stone, Zach Barton, Jason Williams, Craig Brown, and Marcus Long

Zach and I (Wesley) grew up in Madisonville. Marcus is also from Hopkins County. So we have "roots" there, so to speak. Zach and Marcus' parents still live in Hopkins County. So, for us, getting involved with the festival was about the opportunity to be involved in an event that not only benefits the American Red Cross, but also brings art, in various forms, to a town that a few of us have called home.

Art and music are important because they are "tools" that have many uses; free to anyone that desires them.

The Artists and Vendors
QUESTIONS:
1.) What's your personal info (name, age, hometown, business name and overview, etc.)?
2.) Why is your art form or craft important to you personally?
3.) Why did you decide to get involved with the MadFlavor Fest? OR Why is the festival important to our community?

MCC Humanities Division
(www.madisonville.kctcs.edu/)

Myself (Brooke Archila) and perhaps a few others will be setting up a booth to represent the Humanities Division at Madisonville Community College. The Humanities Division is an eclectic group of instructors who teach classes in the fields of English, history, communications, foreign languages, music, reading, art, and women's studies. We support and promote anything related to these areas on campus and in the community. The study of humanities in various forms is essential to understanding ourselves and the world around us. Through these areas of study, we express our creativity and share in the creativity of others. In our representation of our department at the festival, we want to share the many cool things we have going on in the fall and encourage involvement and support!

Bad Apple Paintwerks
(www.facebook.com/BadApplePaintwerks)
My name is Patrick Harvey and I'm the owner of Bad Apple Paintwerks. I'm 38 and my hometown is Hopkins County. I create art directed towards the musically inclined.

Why is what I do important to me personally? A favorite quote of mine might sum that up: "Paint chips make me thirsty."

I decided to get involved with this festival because I live here and I want to help promote the arts in our community when I have the chance. 

HoldFast WoodCO.
(www.facebook.com/HoldfastWoodCo)
 
My name is Cody McDowell. I’m 24 years old and live in Madisonville, KY. I’m the owner of HoldFast WoodCO. I create simple custom furniture and home decor.

Woodworking is important to me because it’s becoming a lost art, yet it’s one of the basic trades that defines us as a country and as a civilization in general. I think that using reclaimed materials and old tools to do my work is also an important part of what I do because anyone can go to Lowe’s and buy a new 2x4, but if you go to a barn and pull off a 2x4, it has character, it’s had purpose, and it’s been reliable for years and years. Taking something like that and making it into a coffee table for someone means they have a piece of history that will outlive them; it’s something that they can pass to their kids. The Mad Flavor Fest is important to the Hopkins County region, as well as all the local artists and crafts people, because maybe for that one day that we are set up, someone will buy a CD from a band that actually needs the money, and instead of getting something out of a box at Wal-Mart, they will buy something handmade and invest just a little money back into their local economy.

Elite Tattoo Lounge
(www.facebook.com/EliteTattooLounge)

My name is Aaron “Chappy” Chapman. I’m originally from Denver, CO and I own and operate Elite Tattoo Lounge (530 E. Center St., Madisonville KY 42431). We are a full service tattoo and body mod studio, specializing in all styles of tattooing from black and grey, to new school, to photorealism.

The art of tattooing is important to me for many reasons. First, it’s how I make my living, and I make a very good living doing it. It’s really about doing something that you love, but when you can make a living doing it, it is priceless. This is not my job, it is my career and my work. It is what people will know of me when I die.

I decided to get involved with the Mad Flavor Fest because I believe in Madisonville. For so long there has been a lack of focus in this area toward the arts and culture, and people here have lacked a focal point to channel their artistic talents. This town is so full of talented people it is going to burst. That is what the Mad Flavor Fest is to me: the Madisonville arts community no longer being content to stay at home, no longer being contained!

Travis Shanks
(www.facebook.com/tshanks7720?fref=ts)
 
I’m Travis Shanks, 21, and my hometown is Slaughters, KY

Painting and drawing is important to me because it's a great way to express myself. At one point in my life, it helped me escape some hard times. Art gives a way for us to bring beauty into a world where beauty is rapidly thinning.

I decided to get involved with the Mad Flavor Fest so I could share my art with more people. And, hopefully, to become known in some way as a reputable artist in the community. The Mad Flavor Fest is most definitely important to our community and what we, as artists, are trying to achieve. Hopefully, this festival will open the eyes of the community to the true value of art, which is so often forgotten in modern times. Also, it's going to be a great place to meet all the people in the local area that share your passions. I cannot wait!

Poppy & Clover (Gina Boyd & Riley Jo Dever)
(www.facebook.com/poppyandclover?fref=ts)

We are a mother/daughter team that loves to craft. We specialize in antiques, soy candles, soaps, pillows, and many other delightful offerings. We are hoping to actually open a store by summertime so that we may invite you down for a cup of tea and to browse around—or just to stop in and say hello.

We have always enjoyed art and crafting around with each other. We decided a couple of years ago to team up and begin to create things that appeal to us and hopefully to others. I love to decorate and it is fulfilling to adorn my home with things that I have created.

We decided to get involved with the Mad Flavor Fest so that we could offer some of our goods for the public to come by and see. As we work on opening our store, we are selling things out of our home. We have been asked my many people to see our things in-person, so here is an opportunity to do that. We hope many people come out and enjoy a day of music and art that is offered by local community members.

Big Biting Pig Productions
(www.bigbitingpigproductions.com/)

Steve Hudgins: I’m originally from Chicago, IL, but I currently live in Dawson Springs, KY.

Big Biting Pig Productions specializes in feature-length thrillers and horror films. I love telling stories, acting, directing others to get the most out of themselves and watching everything come together, so being a filmmaker is kind of a natural thing for my tastes.

I think it's great to have a festival that focuses on Madisonville and helps those in the community see what is out there that they may not be aware of.

PJ Woodside: I'm PJ Woodside, living in Madisonville, originally from Charleston, SC, married to Jude Roy of Louisiana Cajun heritage. I mostly collaborate with Steve Hudgins of Big Biting Pig Productions on movie projects, such as my latest movie which will be premiering this summer, Lucid. We also make book trailers, commercials, and music videos through PJ's Productions.

I've come to appreciate horror movies much more since we started making them several years ago. They help people release their everyday fears in a nonthreatening way. The one we're showing at the festival, Spirit Stalkers, is a combination of ghost hunter’s show and a classic haunted house movie. It will have you on the edge of your seat and jumping many times, but the characters are also interesting and believable. It's important to me to tell stories that matter to people and have some emotional resonance.

I got involved, well, because you asked me! But also, there are a lot of Madisonville locations and people in our movies, so we like to share them with the local community when possible! It's always good to see what is being made right here, right under our noses!

The Learn’d Housewife
(www.facebook.com/thelearndhousewife)

I’m Cassie Pendergraff from the wonderful metropolis of Madvegas. I’m a 2002 MNHHS graduate and owner of The Learn’d Housewife. I enjoy crafting and trying new things. I’ve always loved fabric; I come from a long generation of quilters, so finding new ways to work with fabric is always an adventure. I decided to start making fabric button earrings. For me, it’s a fun way to keep memories. I can take scraps from pretty much anything—a baby quilt, a dress I’ve worn, my daughter’s coming home outfits—and make a pair of earrings or a necklace.

I decided to get involved with the MadFlavor Fest because I love supporting local artisans. It’s a great opportunity to see what’s out there in the community and get connected with other people who have similar interests. There are so many unique and creative people hiding in our hometown and it is events like the Mad Flavor Fest that gives them a chance to crawl out of the woodwork.

* * * * * * *

For more on the Mad Flavor Fest, including directions to the Ballard Convention Center (605 E. Arch St., Madisonville), ticket sales, admission information, vendor sign-up sheets, a full list of current performers, artists, vendors, filmmakers, and much more, visit the recently launched Mad Flavor Arts & Music Festival website at the following address: www.MadFlavorFest.com.

You can also find the Mad Flavor Festival’s official Facebook page by clicking here.

To read another Sugg Street Post article about the Mad Flavor Fest, which was written by Jessica Dockrey, click here. To learn more about the CINEMADIC Film Festival, click here.

All ticket sales and additional proceeds raised via the Mad Flavor Arts & Music Festival will go to support the efforts of the Mid-West Kentucky Chapter of the Red CrossTo learn more about the Mid-West Kentucky Chapter of the Red Cross, click here.

The Mad Flavor Arts & Music Festival is sponsored by the Mid-West Kentucky Chapter of the Red Cross, the Sugg Street Post, and Art Interactions

Sugg Street Post
Written by Luke Short
Photos courtesy of Jessi Smith, Jeff Harp, and Respective Mad Flavor Festival Participants

 

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